PARTY DOWN S3 CAMPAIGN
My Role: Director of Originals Marketing at STARZ for the marketing campaign including strategy and creative. I developed the Teaser, Key Art, Trailer, Out-of-Home Billboard, Digital Banners, and The Laugh Factory & Alamo Drafthouse activations.
Official Teaser
Official Key Art
Official Trailer
Character Art
The Laugh Factory Takeover
Party Down catered two nights of comedy at the Laugh Factory in Los Angeles. Ron Donald was there to ensure everyone was following the RDD’s and that the events went off without a hitch.
Social Media Coverage:
Fan Screening at the Alamo Drafthouse
The day after our takeover at the Laugh Factory, we hosted a fan screening of the top 5 fan favorite episodes from S1 and S2 followed by the S3 premiere episode. Before the screening began, we surprised fans with an appearance from Ken Marino, Ryan Hansen and Martin Starr.
Out-of-Home Billboards
Digital Banner Campaign
