SHINING VALE S2 CAMPAIGN
My Role: Director of Originals Marketing at STARZ for the marketing campaign including strategy and creative. I developed the Key Art, Trailer, Character Posters, Out-of-Home Billboards, Digital Banners, NYCC Activation, WB Exhibit, and Street Food Cinema Screening.
Official Trailer
Official Key Art
Character Posters
Out of Home Billboards
Shining Vale x NYCC
On the day of our premiere (Friday October 13th), we brought Shining Vale to New York Comic Con in a big way. We screened the first two episodes of the new season for fans, as well as hosted the official after party that evening. To further aid awareness, we brought in a street team of women dressed in the iconic smile mask and hospital gowns from our key art along with Lou the Goat (seen in the show) to walk through the Javits Center and pass out smile masks to attendees.
Street Food Cinema x Lou the Goat
In partnership with Street Food Cinema and WB, we brought Lou the Goat (from the show) to the screening of Shaun of the Dead. Lou greeted guests as they arrived and settled into their spots on the lawn, took photos with them and even showed off a few of his dance moves.
Shining Vale WB Exhibit
In partnership with the WB team, Shining Vale had a prominent exhibit within the WB Tour lobby. As tour attendees waited for their tour to begin, they were given an opportunity to see the costumes and read about the show.
Digital Banner Campaign
